Introducing Affinity

Affinity Capital is a fully independent financial investment boutique that specialises in bringing true value to clients through structured investments and derivatives.

If the word ‘derivatives’ has given you pause, don’t worry – you aren’t the first. In fact, since Warren Buffett declared derivatives as “financial weapons of mass destruction” back in 2002, the asset class has suffered a bad reputation.

Here at Affinity Capital, we hope to change that. We not only believe structured investments and derivatives are an under-utilised asset class, we feel they are an essential part of a diverse portfolio.

Even Mr Buffett’s comments come with a caveat; the billionaire investor’s holding company Berkshire Hathaway announced derivatives gains of US$1.4 billion (£855 million) in the 2013 financial year.

Clearly, in the right hands, structured investments and derivatives can provide exceptional value for investors who have access to the knowledge, research and industry experience needed to optimise returns.

Missing an opportunity

Emma Davidson, founder and director, believes many investors avoid structured investments because of the prevailing doubts surrounding this often-misunderstood asset class.

Having worked on London’s trading floors for some of the world’s biggest investment banks for 12 years, Emma knows how the industry operates and where profits can be derived.

“Many clients are missing out on a huge investment opportunity by accepting popular opinion that structured investments and derivatives are complex, opaque, fear-ridden and even evil,” she explains.

“In the right hands, derivatives and structures in particular can deliver incredible value.”

How Affinity can help

Affinity Capital offers a tailored service for professional clients who have £1 million or more to invest in structured investments and derivatives.

Being aware of the risk and tapping into the right expertise is key for investors looking to profit safely. As such, Affinity prides itself on educating clients, providing total transparency and allowing them to benefit from our years of experience.

In just two-and-a-half years, we have already secured the best possible terms on £400 million worth of investments across our client base.

We do this by facilitating access to the global investment banks that design structured investments and derivatives. Furthermore, Affinity independently values every element of each trade our clients are involved in.

Our honest, innovative approach has helped us to build an excellent reputation among our clients, which we hope to continue developing long into the future.