Emma Davidson

Traditional ways of investing does not always entice the next generation. We need to find new investment strategies that will not only keep the next generation as clients, but also engage them.

In part one of “Why Structured Investments?” we looked at why people invest their money and two of the most common ways in which people do it: bonds and equities.

Emma Davidson, Affinity Capital founder and director, discusses the motivations behind investing in different asset classes.

Emma Davidson, Director and CEO of Affinity Capital, highlights the importance of approaching investing from a new client-centric angle.

Emma Davidson, director and CEO at Affinity Capital, discusses why meeting different generational needs is crucial in financial services.

Affinity Capital founder and director Emma Davidson explains why independent experts are so important when dealing with investment bankers

Emma Davidson explains why underestimating the wholesale approach is a mistake

Emma Davidson, founder and director of Affinity Capital, explains how investors could be missing out if they ignore the world of derivatives

Clients who ignore the benefits of structured investments could be making a mistake. In this video, Affinity Capital Director Emma Davidson explains why

Affinity Capital Director Emma Davidson offers her recommendations for approaching structured investments in client portfolios