Maximising Value Through Excellence

Emma Davidson

May 10, 2017
Why choose structured investments?

In part one of “Why Structured Investments?” we looked at why people invest their money and two of the most common ways in which people do it: bonds and equities.

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April 21, 2017
How and why do we invest?

Emma Davidson, Affinity Capital founder and director, discusses the motivations behind investing in different asset classes.

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October 11, 2016
How to approach the new age of investing

Emma Davidson, Director and CEO of Affinity Capital, highlights the importance of approaching investing from a new client-centric angle.

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August 8, 2016
Why bridging generational divides is so important in business

Emma Davidson, director and CEO at Affinity Capital, discusses why meeting different generational needs is crucial in financial services.

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September 8, 2014
Why Trusting Your Investment Banker may be a Mistake

Affinity Capital founder and director Emma Davidson explains why independent experts are so important when dealing with investment bankers

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September 8, 2014
Why Underestimating the Wholesale Approach is a Mistake

Emma Davidson explains why underestimating the wholesale approach is a mistake

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September 8, 2014
Introducing Affinity

Emma Davidson, founder and director of Affinity Capital, explains how investors could be missing out if they ignore the world of derivatives

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September 8, 2014
Why Avoiding Structured Investments is a Mistake

Clients who ignore the benefits of structured investments could be making a mistake. In this video, Affinity Capital Director Emma Davidson explains why

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September 8, 2014
The Mistake of a Past Performance Obsession

Affinity Capital Director Emma Davidson offers her recommendations for approaching structured investments in client portfolios

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September 8, 2014
Forgetting to Put the Client at the Centre of the Structuring Process

The importance of putting clients at the centre of structured investment decisions should not be understated, explains Affinity Capital Director Emma Davidson

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